ME
Mehmet Emin Herdem
Founder & Chief Executive
The Agency
People behind
the careers.
FIFA-licensed agents, international scouts and senior commercial advisors operating from offices in Istanbul and Rotterdam.
SJ
Sophie Janssen
Head of Player Representation · FIFA Agent
MD
Marco De Luca
International Scouting Director
AD
Ayşe Demir
Legal & Commercial Counsel
LB
Lars Bekker
Performance & Wellbeing Lead
OR
Olivia Reinhardt
Brand & Partnerships Director
Leadership
A founder-led
agency.
Mehmet Emin Herdem founded HSM in 2008 with one conviction: that elite footballers deserve the same quality of counsel as the world's most senior executives — and that the right counsel is what separates a career from a story.
Almost two decades later, that conviction shapes every department of the agency, from scouting and legal to brand and post-career. Every player we represent has direct access to the founder.